About Alberto Serra
INTERNATIONAL FILM DIRECTOR
Doesn’t matter what happens, we’ll get the shot!
My story within the audiovisual world began when I was very young and my uncles were advertising producers. I used to spend my days with them at the sets, where later on I started to work in full time. But my thing, has always been the movies for pure intuition. It’s in my DNA.
At age of 15, I did my first short film, I remember by that time, I had won a scholarship to study naval engineering at the US, but felt that my place wasn’t there, it was in the movies. Telling stories that are able to give a voice to the people who don’t have one, even through horror, is my passion. Naturally, I started my own production house and began to travel internationally to achieve my specialization. I’ve studied and worked in the US, Brasil and The Czech Republic.
After doing a lot of traveling around the globe, and making many cinematographic projects of my own, it’s time to move forward towards the next chapter in this story and enter to compete in other markets through co-productions, contracts, and collaborations.
I’ve had a lot of opportunities to stay working in other countries, but I’ve always returned to Panama because I see its potential. It is said, that it’s like the film industry in Colombia 20 years ago.
In this moment, Panama is a diamond in the rough, and there’s only one Alberto Serra ready and with all the conditions to make it shine.
In my story, I’m not alone. I have a close production team with whom I’ve been working for years, creating an attractive cinematographic industry in Panama.
With a vast knowledge in each department, we’re able to adapt to the most complicated circumstances and maintain the levels of creativity, always seen through the lens.